Slush Puppie animated digital menu
Typography 4 (GDES301)
The task was to create an animated digital menu with food / snack / drink items. I wanted to redesign the branding for Slush Puppie and reimagine it as a concession stand selling slushies and other frozen treats. This allowed for fun, colourful design and motion in the menu.
Logo & mascot redesign sketches
I updated the logo with more modern, unique typography and colours to make it pop. The typefaces used here would inform that of the rest of the menu. Several sketches were made of the mascot dog to find a new cartoon style to depict him in, but time constraints limited me to a simple retrace of the existing mascot with some stylistic & proportional changes.
Logo & mascot redesign digital roughs
Given the company and its market, a focus for the menu design was making the menu colourful, and illustrations of the products were used to achieve this. These assets were given emphasis, so the layout had to keep them spread out and typography had to be kept small. Headers and other important elements appear with an energetic but smooth motion which draws the viewer’s eyes. Every element on the menu is animated in some way, so I had to make sure it wasn’t overwhelming. To create a flow for the eyes to follow, elements appear from top to bottom, left to right.
Final animated menu render
This project was a great exercise in creating and animating appealing assets. It was a challenge in layout and typography which I learnt from. My brand redesign was a step in the right direction, laying the groundwork for a successful redesign to a visually stagnant brand. I learnt to use motion to create emphasis, guiding the viewer’s eyes.
This project has no affiliation with Slush Puppie. Slush Puppie is owned by J & J Snack Foods
Aaron Burt 2022
